Many platforms cause serious headache, because their algorithms (that we don’t know how work) can break your business performance. Why don’t you evade it by establishing a direct connection with your audience?
This is a great opportunity to get to know your customers better, and to maximize sales.
Newsletter is a great marketing tool to make more sales from your returning customers, and thus maximize the Customer Lifetime Value.
Asa brand you have to solve a problem, and put your name behind it. And you have to remind your users day by day that you are an authoritative figure on this field.
The best thing: you can collect valuable feedback first-hand from your users, thus perfecting your products & services.
Many platforms help grow your business, but can also break it. Newsletters are algorithm-independent: you collect subscribers and from there it’s up to you!
We think in online marketing ecosystem. And we optimize the client’s business in this regard.
There are no silos: all marketing efforts are and should be connected to each other. Feedbacks from one channel (e.g. social media) can help us in others.
When we work with clients, we use data and insights from other marketing channels and use them to give smart ideas, and to point at favourable directions your newsletter marketing should take.
There are no strict principles when it comes to newsletter marketing.
Sure, there are some good rules of thumb. But if they actually existed, then they’d stop being effective rules of thumb. Let’s say that based on its principles everyone sends newsletters at a specific time. In this case the marketing noise would be too high, and our newsletter couldn’t perform well.
This is why we do the following: we put some good ideas and promising directions into practice, test them (e.g. A/B testing), then draw conclusions and fine-tune if needed. The feedback loop ensures we are continuously improving newsletter by newsletter.
It’s one thing to measure the performance of a marketing vehicle like a newsletter. And it’s a different skill to see behind the data. To be able to translate it into actionable recommendations for the client.
We can speak the data’s language on an advanced level. We’ll dig out all the useful insights from the data and provide quality recommendations. We do this in a way that is easy and quick to implement for the client.
Marketing can be full of shenanigans, let’s not kid ourselves. But in reality, as well as for us, it’s science.
Marketing is the science of understanding consumers’ decisions. Understanding their behaviour and underlying motivations. With this knowledge we can find the means to persuade them and to satisfy their needs at the same time in an efficient way.
This is why we put a huge emphasis on continuous professional improvement. While others scroll through social media, we read marketing science content, thus broadening our knowledge. And then we test these ideas in real-life business situations.
If what we offer resonates with you, then let’s connect and discuss your current business challenges. Together, we’ll craft the perfect solution and embark on a partnership focused on driving your success – in a cool company!
We can perform any newsletter marketing tasks you may need, including (but not limited to): copywriting, A/B testing, competitor analysis, reporting etc.
We discuss your current business challenges and find the most suitable services tailored to your needs.
We start our partnership with a so-called roadmap based on preliminary analyses. The roadmap is the backbone of the project.
We dive into the tasks more deeply with more analysis. Then bring you actionable recommendations and help in the implementation.
We monitor the changes, keep testing, optimizing, fine-tuning, and then report on the results.
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