Marketing can be full of shenanigans, let’s not kid ourselves. But in reality, as well as for us, it’s science.
Marketing is the science of understanding consumers’ decisions. Understanding their behaviour and underlying motivations. With this knowledge we can find the means to persuade them and to satisfy their needs at the same time in an efficient way.
This is why we put a huge emphasis on continuous professional improvement. While others scroll through social media, we read marketing science content, thus broadening our knowledge. And then we test these ideas in real-life business situations.