Imagine having decreasing sales-related costs, as your customers come back over and over again to buy your product or service.
With better customer retention tactics & strategy it can be real, not just a dream. Let us show, how!
Retaining your customers saves costs
What can be the root causes of your low customer retention?
No connection with customers after a purchase
If there is no chance to establish a connection with your customer, you miss out on a lot of future sales possibilities. Typically if you don’t use a newsletter (but the user would’ve been interested). Or if you use, but your customers are somehow not interested.
No incentives
Sales campaigns are always a good choice to generate some new purchases. But even better, if you frequently create useful content that can serve as a purpose for your customers to establish a connection with you.
Your buying experience sucks
Buying experience plays a huge role in making or breaking the users’ willingness to buy again. Unless your product or service is very unique, you can’t afford to provide bad buying experience to your visitors. Because if you do, they’ll never return and will turn to your competitors instead.
Remember: “You never get a second chance to make a first impression.”
The fulfillment went south
The feel of disappointment after a bad fulfillment will directly lead to a point, where users won’t buy from you again. And users will communicate this, further demolishing your brand’s shine. This is something you must take care of, we can only turn you in the right direction.
And sometimes there is no problem
Just your product is not needed on a regular basis. Like a fridge or other expensive electronics. Or furniture. This is one more thing we can’t help you with.
A unique (unknown) reason
And it can be that none of the above. If you are aware of your unique business headache, it’s great; but if not, we are more than happy to find out the underyling reasons of weak traffic for you!
How can it be solved?
By employing newsletters
Newsletter is an excellent tool to establish a connection after a successful purchase. It bridges the user and the vendor, thus enabling them to have an indirect, yet strong communication with each other. If you know your customers’ birthdays by heart, well, you’re on the right path!
And the best thing is: newsletters aren’t dependent on algorithms! While search engines and social media platforms can break your campaigns, there is no such issue in newsletter marketing.
Newsletter marketing isn’t dead. You just have to do it smarter. But there is another important component that is needed, which leads us to our second point.
By creating amazing & useful content
You have no right to complain about customers not returning if they have no reason to follow your brand. Even if they wanted to.
Useful content is a great tool to give your customers a reason to establish a connection with you. A tool that convince them to invest their most valuable resource in your business: their attention.
Articles, videos, studies, infographics, one-off pro tips – the possibilites are endless. You just have to listen to the needs of your audience by collecting and analyzing data. And then create content in a topic, in a way, in a format, and on a platform that they’ll resonate the most with.
With better buying experience
There can be a huge difference between selling a hamburger and selling a hamburger. The goal is the same, but the process can differ significantly. And let’s be honest: a hamburger purchased via better buying experience just tastes better.
Better UX webdesign can elevate your buying experience from basic to amazing. On a website with great user experience even clicking on a button feels satisfying!
An amazing webdesign can make your users want to experience it over and over again. There you have it: your returning customers.
Referring to the same restaurant analogy we mentioned before: you can cook the World’s best and tastiest food, but if the serving is hideous, the experience is ruined.
By serving customers with disabilities
This one might surprise you. Lots of companies ignore users who have one or more temporary or permanent disability. Like hearing loss, color blindess, or a broken arm.
According to a recent study 25% of EU residents live with at least one disability. And as we mentioned before, most of the companies don’t offer a suitable website experience for these users. And thus they miss out on a lot of sales and serving a good cause.
By helping users with disabilities you can easily create a very sympathetic brand image that they’ll love! This sympathy can easily turn into brand loyalty, and later will grow into an increasing number of returning customers.
Not to mention that you’ll collect lots of good karma on the way, too.
Referring to the same restaurant analogy we mentioned before: you can cook the World’s best and tastiest food, but if the serving is hideous, the experience is ruined.
Our services for solving your customer retention problems
Newsletter Marketing
We help construct an awesome newsletter that is easy-to-digest, yet provides value to your users. One your users will most likely not drop in the spam folder or bin.
Content Creation
Better and useful content will convince your audience to come back for more. Plus, it’ll boost your organic traffic, too.
UX Webdesign
We can create an environment and an experience for your users where it’s easy and satisfying to buy. An experience that your users will want more of.
Accessibility Management
Serving your users with permanent or temporary disabilities is not only a huge business opportunity, but also a great cause. And you’ll have tons of loyal cutomers. Your competitors don’t care about them – so be a role model!
If what we offer resonates with you, then let’s connect and discuss your current business challenges. Together, we’ll craft the perfect solution and embark on a partnership focused on driving your success – in a cool company!
How do we work? - Our process & Case Studies
Step #1
We discuss your current business challenges and find the most suitable services tailored to your needs.
Step #2
We start our partnership with a so-called roadmap based on preliminary analyses. The roadmap is the backbone of the project.
Step #3
We dive into the tasks more deeply with more analysis. Then bring you actionable recommendations and help in the implementation.
Step #4
We monitor the changes, keep testing, optimizing, fine-tuning, and then report on the results.
Curious about how we work and how well we did so far? Read our SEO and PPC
If you’d like to read more of our articles, quick tips, news, and tried-and-true insights from our community in the blog, click on the button on the right!
