If a website generates good traffic but users don’t convert, what’s the point? Let’s work together and make your website a better money-making machine!
Shouldn't the website make more money?
What can be the root causes of your low conversion rate?
Bad UX webdesign
Your content may be good, but if the design is bad, it doesn’t create a desire to buy. It’s like a tasty meal served hideously. Bad UX design make users feel uncomfortable and not trusting the website. Why would they buy then? Especially if they are first timers?
Your website is hard to navigate
The other frequent problem is that the category tree and internal navigation of your website is very hard to understand. Many webmasters think that users will put the effort in finding what they look for. Wrong. If users find it difficult to navigate, they’ll just get bored and go to your competitor instead.
Not enough information to buy
Another very common error is not providing enough information for users to buy. They may have a zillion other questions about the product, service, fulfillment, the website’s reputation etc. If there is a huge information gap that can’t be bridged by great offer or price, they won’t buy. Especially if they visit the first time.
Conflicting information
One can also overkill the amount of information. Sure, we want to give visitors every ounce of information they need – but if it’s not up-to-date and users sense a little contradiction, then the average conversion rate will surely drop.
Bad product and/or too high prices
It can happen that your product doesn’t have a good product-market fit, and is also too expensive. This is something that we unfortunately can’t help you with. 🙁
A unique (unknown) reason
And it can be that none of the above. If you are aware of your unique business headache, it’s great; but if not, we are more than happy to find out the underyling reasons of weak traffic for you!
How can it be solved?
By expanding your money making pages with elements facilitating conversions
What makes users buy? The million-dollar question. Other than a good product and price, people love seeing information that reinforces them in their decision.
Users buy emotionally and not rationally. They want to buy the product, and justify it rationally afterwards. Thus, we must help them justify their purchasing decision.
What better way than showing what previous buyers think of the product? Or how was the shopping experience at this brand? How was fulfillment? How about addressing their subconscious concerns?
These are what your money-making pages need. Need a hand?
By fine-tuning elements that make more users buy
Typical websites have all “compulsory” elements that we know will make users buy. But this is only level 1. We could optimize these elements in a way that they help users make purchasing decisions more easily. Or in a way that help them make a confident decision right away.
A/B testing is a simple, yet, great way to fine-tune those elements that already work fine – but could work even better.
We often find ourselves follow the rules of thumb. But if all websites, especially eCommerce shops are the same, why would users choose us? This is why we consider it important to fine-tune those elements that matter in a purchasing decision.
By creating a better buying environment
The product and price is great. The website converts users pretty well. What else?
The design. More precisely: a digital environment, where it’s physically satisfying to buy. An experience that users will want more of. And more. And even more!
Good UX webdesign can enable your website to provide such experience where just clicking a button creates good vibes in your visitors. Shopping must be a frictionless and pleasant experience.
Referring to the same restaurant analogy we mentioned before: you can cook the World’s best and tastiest food, but if the serving is hideous, the experience is ruined.
By providing better experience for users with disabilities
Did you know that 25% of EU users have one ore more permanent or temporary disability? Like blindness or low vision, hearing loss, ADHD, or a broken arm. Most of the websites don’t help these users navigate their sites. And thus, they miss out on a huge market opportunity.
Helping users with disabilities by creating a comfortable shopping environment not only increases your bottom line, but also warms your heart. It’s a great cause, and you will get tons of loyal customers! Plus, you’ll collect some good karma, too!
Referring to the same restaurant analogy we mentioned before: you can cook the World’s best and tastiest food, but if the serving is hideous, the experience is ruined.
Our services for solving your low conversion problems
CRO
Optimizing the most important elements on your money-making pages, and expanding them with new elements (e.g. social proof, fulfillment information etc.) that help users make purchase decisions more easily. And to help them justify their emotional decision.
UX webdesign
We can create an environment and an experience for your users where it’s easy and satisfying to buy. An experience that your users will want more of.
Accessibility Management
Serving your users with permanent or temporary disabilities is not only a huge business opportunity, but also a great cause. And you’ll have tons of loyal cutomers. Your competitors don’t care about them – so be a role model!
If what we offer resonates with you, then let’s connect and discuss your current business challenges. Together, we’ll craft the perfect solution and embark on a partnership focused on driving your success – in a cool company!
How do we work? - Our process & Case Studies
Step #1
We discuss your current business challenges and find the most suitable services tailored to your needs.
Step #2
We start our partnership with a so-called roadmap based on preliminary analyses. The roadmap is the backbone of the project.
Step #3
We dive into the tasks more deeply with more analysis. Then bring you actionable recommendations and help in the implementation.
Step #4
We monitor the changes, keep testing, optimizing, fine-tuning, and then report on the results.
Curious about how we work and how well we did so far? Read our SEO and PPC
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