Your website deserves more visibility! With the help of some paid and organic traffic your website gets to places where it can thrive: in front of your target users.
What can be the root causes of your weak traffic?
Weak or no content
Usually the number 1 reason. Nor Google nor users can find your website if there isn’t any useful content. Or if there is some content but it’s not helpful, relevant, or doesn’t match search intent.
High competition
Even good content has a hard time standing out in high competition. Especially if your competitors have way higher ad spending than yours. Or if your PPC campaigns weren’t set properly.
The site was renovated, but…
A surprisingly common phenomenon: a website gets migrated or renovated, but then it suddenly loses organic traffic. Mostly it’s due to a mismanaged migration, or the fact that new content doesn’t match search intent. It also happens if it’s more expensive for search engines to retrieve information from the site.
A unique (unknown) reason
And it can be that none of the above. If you are aware of your unique business headache, it’s great; but if not, we are more than happy to find out the underyling reasons of weak traffic for you!
How can it be solved?
By optimizing your website for search engines
The vast majority of your target audience will probably search for a solution to their problem on Google or on a similar search engine. Or they will look there for answers to their problem to better understand it.
The more you adapt to their needs; and the more you optimise your website to make it easier and cheaper for Google to crawl and semantically understand, the higher you will rank for the most important keywords.
This will increase your visibility and brand awareness. Good rankings are also prestigious. The more search terms you rank for, the higher your rankings will be. And the more you will be seen as an authoritative brand!
By making users and Google love your website
Content is what makes users fall in love with your brand, shape your brand image, and what helps Google understand your site’s relevancy. There must be an excellent match between what the content gives vs what the users need for the site to perform well. And it must be served in a way that makes cheap for Google to understand and retrieve information from your site.
We love using unconventional data sources for our content creation. Apart from the usual tools like Google Ads, Semrush, we love collecting input from forums like Reddit, Quora etc., and also utilize your company’s internal knowledge. Like the experience of your sales colleagues.
By fine-tuning your ad campaigns
Typical symptoms of a not-so-well-performing campaign are low conversion rates, high ad costs, high bounce rate etc.
Maybe you are targeting the wrong audience or on the wrong platform. Anyway, if you pay too much for too little, there is trouble.
But some tactical configurations, like optimizing your ad campaigns, optimizing landing pages, implementing some CRO-focused changes etc. can make wonders in your performance! The devil is in the details, and we know where to find the “devil” (well not the real one, but the problematic elements, so…you get it)
Our services for solving your traffic problems
SEO
Optimizing your website from a technical, content, and authority perspective to gain better rankings, special SERP positions, and increasing organic traffic.
PPC
The best way to maximize your profits in the short term, get more visibility, and to beat even the biggest eCommerce players temporarily!
Content creation
Better and useful content will enable your site to rank for important topics and thus boost your organic traffic. Plus, your audience will most likely love it and come back for more, too.
If what we offer resonates with you, then let’s connect and discuss your current business challenges. Together, we’ll craft the perfect solution and embark on a partnership focused on driving your success – in a cool company!
How do we work? - Our process & Case Studies
Step #1
We discuss your current business challenges and find the most suitable services tailored to your needs.
Step #2
We start our partnership with a so-called roadmap based on preliminary analyses. The roadmap is the backbone of the project.
Step #3
We dive into the tasks more deeply with more analysis. Then bring you actionable recommendations and help in the implementation.
Step #4
We monitor the changes, keep testing, optimizing, fine-tuning, and then report on the results.
Curious about how we work and how well we did so far? Read our SEO and PPC
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